Joe Nichols photo courtesy of Universal Records South.

Joe Nichols is inspiring country fans around the U.S. with his Top 30 country hit “Believers,” a motivational song that’s supported by a big-sounding gospel choir.

Joe was drawn to the song because of its message and its power to inspire. Released during a downturn in the economy, its uplifting viewpoint comes at a particularly crucial time.

“‘Believers’ is one of those songs about people that look at adversity, look at a really tough situation and say, ‘You know what? I understand this is gonna be tough, I understand this is gonna hurt, but I believe, no matter how much this hurts me, I believe this what I’m movin’ towards,” Joe told the national radio show GAC Nights: Live From Nashville. “I think that’s an admirable trait in people. That’s character. And I think we need that. I think people are drawn to that, and I think that’s why the song works, ‘cause I think people are drawn to that type of character.”

The Dalai Lama is apparently among those who are believers in Joe’s performance. Joe is set to deliver the song Wednesday at the National Civil Rights Museum in Memphis when the Dalai Lama is honored with the Freedom Award. Joe also appears that night with Natalie Cole at the Cannon Center.