Sometimes it’s questionable whether a celebrity actually uses the product he or she is endorsing. That’s definitely not the case with Trace Adkins, who just signed on to become the new face and voice of BC Headache Powder.
“I’m very particular about attaching my name to products or causes, unless it’s something I use or believe in,” says Trace. “My relationship with BC Headache Powder is personal and runs deep. I still remember when my grandfather gave me my first BC. I even remember the product advertising jingle from the ’70s. I am proud to be representing BC, especially on tour in front of thousands of fans.”
As a spokesperson for the next two years, Trace will record radio ads, be included in images at retail stores and on BC’s website (www.bcpowder.com), perform songs at exclusive events, and do a BC Headache Powder-sponsored concert tour in 2010 that will include more than 80 national concert stops. Currently, Trace is sponsored by BC Headache Powder for 38 tour stops on the “Shine All Night” Tour with Martina McBride.
Trace’s deal is the second time in the company’s 100-year history that BC Headache Powder has worked with a country artist. In the mid-’70s, it was Faron Young.