The Winter Olympics brings hockey, figure skating, ski jumping and bobsledding back to television beginning Friday. So if you were Rascal Flatts and wanted to redo one of your hits for the Olympics, what would you call it?
“‘Bob That Sled,’” Flatts guitarist Joe Don Rooney laughs.
Actually, the group has put new lyrics to its current single, “Unstoppable,” for inclusion in a digital-release Olympics album, 2010 AT&T Team USA Soundtrack, which also features Gloriana’s “The World Is Ours Tonight” and Sugarland’s “Wide Open” alongside tracks by Mariah Carey, 3 Doors Down, Hoobastank and the All-American Rejects.
“AT&T and NBC came to us about the song and they wanted to kind of change it more to an anthemic thing about the Olympics — not just about love but about you being unstoppable, like an Olympic athlete,” Joe Don says. “So Jay [DeMarcus] got with the [co-]writers, Hillary Lindsey and James Slater, and rewrote the song to fit more of that theme, and it turned out killer. We got to shoot a video commercial spot for it [two weeks ago].”
The track can be downloaded through iTunes and AT&T wireless devices beginning Friday with proceeds backing the U.S. Olympic Team.
That’s not the only musical moment associated with the Olympics’ first night. NBC will also feature the debut of the “We Are The World 25 For Haiti” video during the Opening Ceremonies from Vancouver Friday night. The performance, tabbed to aid quake relief, features Sugarland, Julianne Hough, Zac Brown and Miley Cyrus among more than 75 recording artists, including Barbra Streisand, Janet Jackson, Carlos Santana, Pink, the Jonas Brothers and Mary J. Blige.