Toby Keith photo courtesy of Show Dog Nashville.

One of the benefits of earning acclaim in country music is the ability to attract extra income through business deals that build on an artist’s fame even though those deals are not directly related to music.

Artists probably turn down a lot more opportunities than they accept, but a few acts — including Toby Keith, Dolly Parton and Trisha Yearwood — have some ancilliary projects earning attention this week. Grand openings, a book release and — in the case of newcomer Danny Gokey — an endorsement deal are all part of the mix.

Here’s some of the non-musical business currently going down in country music:

• Toby Keith’s I Love This Bar & Grill opened for business Monday at a casino in Thackerville, Okla. Toby was on hand for the event, which marks the third outlet for his restaurant in his homestate and his sixth I Love This Bar venture overall.

• Dolly will hold a ribbon-cutting ceremony Friday in downtown Nashville for her inaugural retail store, Trinkets & Treasures. Dolly will be on hand at the event right next to the famous Wildhorse Saloon on Second Avenue — and just a couple blocks from the Country Music Hall of Fame, where she was enshrined in 1999. Her shop offers plenty of Dolly merch in an atmosphere designed to reflect the rainbow theme of her classic “Coat Of Many Colors.”

• Trisha follows up her 2008 release Georgia Cooking In An Oklahoma Kitchen with Home Cooking, set to hit the market April 6. Co-authored with her mom, Gwen Yearwood; and sister, Beth Yearwood Bernard; it also features a foreword penned by husband Garth Brooks. Trisha will back it with an appearance on Paula Deen’s show,  Paula’s Home Cooking on the Food Network, and with a book tour that will have her making public appearances in 14 different cities, including Charlotte, Birmingham, Minneapolis, Houston and Los Angeles.

• Danny quickly created a signature style for himself when he debuted last year on “American Idol” with his dark-framed glasses. Now that his first album is out, he’s seeing extra value in the frames. He’s signed an endorsement deal with Wisconsin Vision in which he’ll wear up to 60 pairs of the company’s glasses and appear in its Milwaukee-area ads over the next two years.

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