Carrie Underwood at the photo shoot for her new stint as Celebrity Ambassador for Olay Skin Care. Photo courtesy of Schmidt Relations.

Who wouldn’t want to look like Carrie Underwood? Olay cosmetics also appreciates the beauty of one of country’s biggest stars — they’ve named Carrie their first-ever “North American Celebrity Ambassador,” as part of the brand’s “Challenge What’s Possible” campaign. In her new role with Olay, Carrie will also represent a line of skin care products for the brand. The campaign is scheduled to debut later this year.

“I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years,” Carrie said. “As a little girl, I remember my mom always using the original Oil of Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay’s inspiring campaign echoes my beliefs.”

“With her genuine beauty and girl-next-door likeability, Carrie is a natural fit and wonderful addition to the Olay family,” said Chris Heiert, Marketing Director, Olay.” Through all her success, Carrie remains a grounded and connects with women everywhere using her powerful voice. She personifies the iconic image of the brand while representing the faces of the future.”

Carrie joins a list of Olay brand celebrity ambassadors around the world, including actress Maggie Cheung in Greater China, singer/actress Lucero in Latin America, and actress Thandie Newton in the United Kingdom.

Carrie will show off her beautiful skin as co-host (with Brad Paisley) of the 44th Annual CMA Awards, airing Nov. 10 on ABC at 8 p.m. Eastern.

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