News And Notes
Mar 16

Kenny Chesney Goes ‘Costa’ With New Sunglasses

Kenny Chesney photo courtesy of Costa.

Kenny Chesney has partnered with Costa to design his first line of signature sunglasses — and $10 from each sale will go to ocean conservation group Coastal Conservation Association, a cause supported by both Kenny and Costa. There are five designs available and each design features unique hand drawn artwork, along with Kenny’s signature. One design commemorates Kenny’s 2011 Goin’ Coastal Tour while another design displays the lyrics ‘No shoes, no shirt, no problem.’

“The relationship with Costa, and what they stand for, goes hand in hand with the music that I make,” Kenny said.  “It’s important for all generations to be able to enjoy the ocean like I did, and I’m proud to partner with Costa to design a line of signature sunglasses that will help support ocean conservation.”

“We’re huge fans of Kenny and his music,” said Al Perkinson, vice president of marketing for Costa. “He’s one of us – we both love the water, we love listening to music while we’re out on our boats, and we both want to do what we can to protect the oceans where we spend so much of our time. The money raised from the sale of Kenny’s line of Costa’s will help the Coastal Conservation Association (CCA) conserve our coastlines and promote sustainable sport fishing.”

The sunglasses will go on sale on Costa’s website on March 17 and will be available at all of Kenny’s Goin’ Coastal tour stops. The tour kicks off March 17 in West Palm Beach, Florida and runs through August, ending with two shows at Gillette Stadium in Foxboro, Mass. on Aug. 27 – 28. A limited number of sunglasses will be produced. Once they’re gone, they’re gone.

Check out this video of Kenny talking about his line of Costa sunglasses and his love of the ocean, from the beach and the boat – and his old blue chair.

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Posted at 3:29 pm, March 16, 2011 | Permalink

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