Keith Urban and People.com have been running a nationwide contest to create a 30-second commercial spot for national network television for Keith’s new men’s cologne, PHOENIX by Keith Urban, since October. After receiving hundreds of fan made video entries, Keith has chosen Eric Noffsinger of Littleton, Colorado as the Grand Prize winner. Eric’s commercial will air during ABC’s The View on December 21.
The winning commercial ties scents to memories and features actress Julie Lundy stripping down to put on her significant other’s shirt. The shirt hangs from the neck of a guitar and as she takes it from the guitar, Keith’s “Raining On Sunday” plays in the background. Besides his commercial airing on national network television, Eric also received tickets and airfare to one of Keith’s 2012 shows and a Phoneix gift pack.
PHOENIX by Keith Urban is currently the top-selling new men’s cologne of the season. The cologne is infused with cognac and plum and described as a ‘woody oriental’ fragrance. The scent reflects both Keith’s personal triumphs and an expression of spirit. It can be purchased at CVS, Rite-Aid and Sears in the U.S., Shopper’s Drug Mart in Canada and Target and David Jones in Australia.
Watch a sneak peek of Eric’s commercial below!