Ram Truck wants to bring you up close and personal with some of your favorite country stars. The ‘Road to the Ram Jam’ series will feature five of today’s best country artists leading up to an invitation-only 2012 Ram Jam concert on December 29 in Nashville where all the artists will perform. Kellie Pickler is the first artist announced to help launch the series.
The Road to the Ram Jam series will bring country fans closer to their favorite artists with exclusive video content, the opportunity to win prizes, free music downloads and the chance to enter to win trips for two to the Ram Jam concert. For more information and to enter the sweepstakes, visit www.RamTrucks.com/RoadtoRamJam.
As part of the series, Kellie is offering fans a chance to win a free download of her latest single, “Tough,” when they enter to win a trip to Ram Jam. The remaining four artists participating in Ram Jam will be announced throughout the year. All five artists will receive a one-year lease on a 2012 Ram 1500 Laramie Longhorn truck. The trucks will then be auctioned off in 2013 and all proceeds will go to a military-focused charity of each artist’s choice.
“The first thing I learned to drive was my grandpa’s truck so I’m definitely a truck girl,” said Kellie. “I’m excited to be part of Ram Truck’s Road to the Ram Jam. We’re going to have a lot of fun on that “Road” – me and my Laramie. I’m also excited that we will be auctioning off my Ram truck at the end of the year to benefit our veterans in need.”
Fans can see behind-the-scenes footage of Kellie in her Ram at www.RamTrucks.com/RoadtoRamJam