Kenny Chesney has continued his partnership with Costa with five new limited edition sunglasses. A portion of the proceeds from sales will continue to benefit the Coastal Conversation Association (CCA). Kenny and Costa first partnered in 2011 on Kenny’s Goin’ Costal Tour. The partnership has raised more than $50,000 to date.
The new Kenny Chesney Costa styles include Hammerhead, Caballito, Switchfoot, Hammock and Maya. Each style features Kenny’s signature and his palm tree logo inside the frame, and will come in several of unique color combinations. The sunglasses will be available for purchase at authorized Costa retailers and online at www.costadelmar.com/kenny in late May.
“The partnership with Costa Sunglasses and the Coastal Conservation Association is a natural extension of who I am and what I believe in,” Kenny said. “We live the coastal lifestyle – it’s part of who we are. It’s up to us to help protect and preserve the oceans and beaches for future generations.”
“Support from a superstar like Kenny Chesney and a visionary corporation like Costa does so much to focus attention on important ocean conservation issues,” Pat Murray, president of CCA, said. “The funds raised through the Limited Edition Kenny Chesney Costa Sunglasses will go to help programs such as marine habitat creation and youth outreach, ensuring a brighter future for our shared marine resources.”
“We’re excited to continue our relationship with Kenny in 2012,” Al Perkinson, vice president of marketing for Costa Sunglasses, said. “I think his fans will love the new styles and new colors we’ve created for this year’s line. Not only will fans love how they look, they’ll also love how they feel, because by buying Kenny Costas they are helping to protect the coast lines we all love so much.”
Five percent of sales from this year’s limited edition sunglasses will benefit CCA’s ongoing marine conservation efforts. The organization has also helped fund habitat restoration initiatives throughout the Gulf of Mexico and south Atlantic.
Costa also announced its title sponsorship of Kenny’s online radio station, No Shoes Radio. The free station plays music that mirrors Kenny’s personal taste in music with songs ranging from the Red Hot Chili Peppers to George Jones to Police. No Shoes Radio will broadcast live from various Costa retail outlets throughout the Brothers of the Sun” Tour with Kenny and Tim McGraw this summer which kicks off June 2 in Tampa. Kenny will release his new album, Welcome To The Fishbowl, on June 19.