The CMA Music Festival set a new attendance record this year with daily attendance topping 71,000 fans, a 9.2 percent increase over the 65,000 who attended last year. Expanded seating at LP Field for the Nightly Concerts which sold out for the third straight year and mild temperatures helped increase attendance.
“Third time’s the charm and to achieve a sell out for a third straight year and increase attendance says a lot about the strength of this event, the dedication of our fans, the support of our industry and local community, and the popularity of our music and artists,” Steve Moore, CMA Chief Executive Officer, said.
More than 450 artists performed more than 200 hours of concerts during the four-day event, with record attendance on Friday and Saturday at Chevrolet Riverfront Park with more than 25,000 fans attending the free concerts. Attendance at the Bud Light Stage on the Bridgestone Arena Plaza increased over 2011 and the new BIC Soleil Bella Beach Stage and new BMI Stage at LP Field saw strong crowds as well.
According to the Nashville Convention and Visitors Bureau, the direct spending generated by CMA Music Festival in 2011 was $30 million, a $6 million increase over 2010 making it the top annual generator of tourist income in Nashville. 2012 is on track to bolster spending as well with figures to be released at a later date. “More stages, more music, and more fans,” Butch Spyridon, President of the NCVB, said. “This event outperforms itself every year and at every level and the ‘halo’ effect lasts all year long.”
CMA Music Festival also supports music education in Music City. Artists and celebrities participating in CMA Music Festival donate their time and are not compensated for the hours they spend signing autographs and performing. In appreciation of their efforts, The CMA Foundation donates proceeds from the event to music education through CMA’s Keep the Music Playing program. To date, CMA has donated more than $6.1 million to the cause.
CMA’s corporate partners also contribute to the initiative. For the third consecutive year, partner Chevrolet invited music industry professionals to a pre-Festival Industry Test Drive. Held at CMA on June 1st, the event featured a wide variety of Chevrolet cars and trucks. For every test drive, Chevrolet donates $25 to the Keep the Music Playing program.
“Another great year at the CMA Music Festival where Chevrolet’s support of Country Music, engagement with passionate music fans, and offerings of multiple Chevrolet activities made for a fun, multi-day experience for fans and customers alike,” Phil Caruso, Manager, Chevrolet National Promotions, said. “CMA Music Festival is good example of how Chevrolet continues to play a role in popular culture and the lives of many musical artists and their fans.”
Tickets for 2013 CMA Music Festival, which will be held June 6-9, are available now and can be purchased by calling the CMA Box Office at 1-800-CMA-FEST (262-3378) or Ticketmaster at 1-800-745-3000. To purchase tickets online, visit www.ticketmaster.com.