Several Big Machine Label Group Artists like Rascal Flatts, Edens Edge and Eli Young Band are teaming up with General Mills this summer to help in the fight against hunger. The partnership will help Feeding America secure meals through Outnumber Hunger Live, an extension of the Outnumber Hunger initiative which has already helped secure more than 6 million meals for local food banks.
Through the end of October, Outnumber Hunger will make a donation to Feeding America at each of the 35-plus stops on Rascal Flatts´Changed Tour which features Edens Edge and Eli Young Band as special guests. At each stop, a donation of $625 will be made to Feeding America, enough to secure 5,000 meals for that local food bank. An Outnumber Hunger tour bus will be present at each stop.
“People in every community across America—nearly 49 million individuals—are struggling with hunger,” Mike Eli of Eli Young Band said. “With ‘Outnumber Hunger Live,’ we hope that we can help these local communities and continue to raise awareness of this issue in our country.”
“The Outnumber Hunger program helps make a difference in the hunger crisis in America,” Vicki B. Escarra, president and CEO, Feeding America, said. “We appreciate that General Mills and Big Machine Label Group’s artists continue to lend their voices to this effort.”
“In our home state of Arkansas, nearly 18 percent of the residents struggle with hunger,” Hannah Blaylock of Edens Edge said. “That’s more than half a million people. That’s why Outnumber Hunger Live is an important part of our tour.”
According to the USDA, approximately one in six Americans struggles with hunger. This struggle often affects hardworking families who have to decide whether to pay bills or buy food. Outnumber Hunger Live aims to continue to raise awareness and help make a difference in the fight against hunger in local communities.
The Outnumber Hunger initiative launched in March with several Big Machine Label Group artists, including Rascal Flatts, Reba and Martina McBride. The artists appeared on millions of specially-marked General Mills products alongside Outnumber Hunger codes. By entering the codes at www.OutnumberHunger.com, people can help Feeding America secure five meals on behalf of their local food banks. For every code entered by March 1, 2013, General Mills will donate $0.65 to Feeding America up to a total maximum donation of $2,100,000.
To learn more about how you can help make a difference in your local community, visit www.OutnumberHunger.com. For updates on the Outnumber Hunger Live tour, including appearance dates, exclusive photos and videos, visit Facebook.com/HelpOutnumberHunger.