News And Notes
Aug 20

Taylor Swift to Release New Fragrance

Taylor Swift photo courtesy of Coburn Communication.

In addition to a new album and single, Taylor Swift is also releasing a new perfume! Wonderstruck Enchanted will be available in department and specialty stores in September 2012. The new fragrance is described as a ‘blend of luscious wild berries and sugar-glazed petals, wrapped in a touch of sensuality for a captivating signature.’

“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” Taylor said. “Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored – enchanted – when you know a little more about that someone and still feel that strong connection.”

Taylor worked with KraftWorks NYC and Elizabeth Arden to develop the advertising concept for her new fragrance. The concept was brought to life with the assistance of Kara Glynn Productions and set designer Thomas Thurnauer at the Magnet Agency. Taylor and stylist Joseph Cassell chose a gown by Monique Lhuillier for the campaign and hair stylist Jemma Muradian created Taylor’s effortless look.

“I love the look of my Wonderstruck Enchanted ad!” Taylor told People.com. “I’m wearing this amazing red gown that I loved as soon as I put it on. It’s a classic look, and that’s been my recent style obsession. Anything classic and timeless.”

Taylor will release her new album, Red, on October 22. The first single from the project, “We Are Never Ever Getting Back Together,” is expected to make a record-setting chart debut.

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