News And Notes
Sep 11

Jason Aldean Announces Partnership with Coors Light

Jason Aldean photo by James Minchin III, courtesy of Broken Bow Records.

Jason Aldean has announced a partnership with Coors Light which includes a national retail promotion. Coors Light and Coors Banquet will be Jason’s exclusive alcohol beverage sponsor and will feature dual-branded retail promotions in support of the October 16 release  of Jason’s new album, Night Train.

“Coors Light is associated with so many of my favorite experiences… tailgating before University of Georgia games, vacations to the beach with my friends, playing bars and clubs when I was coming up in my career,” Jason said. “This was a no-brainer partnership for me, and I’m especially looking forward to the fridge full of Coors Light they promised all of us for the road.”

“Jason is one of the greatest entertainers in music today, as anyone who’s been to one of his concerts will tell you,” Dan Hennessy, senior director of marketing for the Coors Family of Brands, said. “Throw in a round of cold, refreshing Coors Light for you and your friends, and you have a night you’ll all be talking about long after the concert ends.”

Jason’s current single, “Take A Little Ride,” has reached the Top 5 at radio after just six weeks. The song is the lead single from Night Train, which is now available for pre-order. More details about his partnership with Coors Light will be announced at in the coming weeks.


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Posted at 9:06 am, September 11, 2012 | Permalink

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