Southern Living and the Great American Country channel are teaming up to produce “The Southern Living Tailgating Playbook,” an hour-long TV special to air on Great American Country on Thursday, September 27 at 10 p.m. EST. It will re-air many times throughout the fall football season.
This September, GAC captured interviews and footage of tailgating traditions on the Quad at the University of Alabama in Tuscaloosa, AL during a game between the Alabama Crimson Tide and Western Kentucky Hilltoppers, and at the Grove at the University of Mississippi in Oxford, MS during a game between Ole Miss and the University of Texas Longhorns. The show stars GAC host Nan Kelley, who hails from Mississippi, and Southern Living Test Kitchen Director Rebecca Kracke Gordon, a self-proclaimed Crimson Tide fan, who also writes a blog on tailgating.
“Our collaboration with Great American Country brings to life the passion and pageantry of tailgating in the South,” said Southern Living Editor Lindsay Bierman. “It allows millions of fans at home to go behind the scenes to experience the fun and excitement of game day on and around campus.”
This TV special rounds out the Southern Living brand’s extensive coverage of tailgating in the South. In the September issue, Southern Living featured many game day recipes and entertaining ideas. The brand also launched a consumer voting-driven contest among the Top 20 Southern schools as named by Southern Living with the tailgating celebrations. The winner will be announced on October 1.
Southern Living also partnered with the Southeastern Conference for the first-time this year and introduced The Official SEC Tailgating Cookbook featuring special drinks for each SEC team, game day recipes tested by the Southern Living Test Kitchen and much more.
“We are very excited to work with Southern Living in developing and producing this fun and unique special,” said Ed Hardy, President, Great American Country. “Tailgating seems like the perfect starting point for collaborating with Southern Living on programming content.”