Wade Hayes saw his life changed forever – and nearly ended – when he was diagnosed with Stage 4 colon cancer last December. Successful surgery and chemotherapy removed the cancer and renewed his sense of purpose for his life and career. He wrote “Is It Already Time” about his journey and several members of the team that helped launch his career in the ’90s at Sony Music/Columbia Records have reunited to help produce, promote, publicize, market and sell his new music for cancer research.
Former Columbia Nashville promotion veteran Jeri Cooper along with Wade’s longtime manager Mike Robertson have brought together former Wade Hayes team members Allen Butler, Craig Campbell, Blake Chancey, Jack Christopher, Debi Fleischer, JR Hughes, Bob Mitchell, Jennifer Shaffer and Scott Siman to push the song.
“I knew I felt strongly about this and I kept getting yes’s from people who wanted to help, so I knew I had to keep going,” Jeri Cooper said. “It’s really amazing to see all of these people come together for the love of an artist and the sole purpose of helping him realize a simple dream of letting the world know the importance of getting tested for colon cancer.”
Wade brought producer Don Cook, who worked with him for six of his Top 15 singles and his gold-selling albums Old Enough To Know Better and On A Good Night, out of retirement to produce “Is It Already Time.” Wade is planning to record a new album for a 2013 release.
“You will be reading a lot about Wade, his continuing struggle with colon cancer, and this song in coming days,” Bob Moody, founder and Senior Consultant of the Real Local Radio Group, said. “It probably won’t be a hit in the usual sense, because the subject matter is so emotionally powerful, but it should be a ‘Song of the Year’ candidate next year. This is a unique situation, but I am hopeful that most of my radio colleagues have enough heart, brains, and courage to see that this song gets the exposure it deserves.”
Play MPE has donated digital distribution of the single to country radio and Dale Turner and Radio Informer have agreed to include the single free of charge on their Country Sampler CD. The single is available at iTunes, Amazon and most digital outlets. All proceeds will go to the Colon Cancer Alliance. To listen to the new single, visit www.wadehayes.com.