News And Notes
Oct 12

Trace Adkins: Singer, Songwriter – Sausage Salesman?

Trace Adkins

Trace Adkins Hightower Country Smoked Sausage is available in select stores and online!

Trace Adkins is a singer, songwriter, actor and – a sausage salesman? Trace serves as spokesperson for Hightower’s Country Smoked Sausage which has been available at exclusive retailers since the spring of 2012. Now, fans can buy the smoked sausage online.

The newly launched Trace Adkins’ Hightower’s’ Country Smoked Sausage eStore, found at, allows customers to select, purchase and ship the product directly to their home. Shipments will arrive in a reusable Styrofoam cooler with reusable cool packs.  The site is also includes the latest product information, recipes and announcements.

“The Hightower’s family business was a part of my family’s meals as I was growing up,” Trace said. “It’s gratifying to play a part in the expansion of their business, which creates new jobs locally and offers a quality product for families to put on the table.”

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The partnership between Trace and the Hightower brand includes three flavors – Original, Hot Original and Jalapeno & Cheese.  Previously, the sausage was available exclusive at the Brookshire’s grocery store chain.

Great American Heroes
You can watch Trace Adkins each week as he travels the country finding local citizens do amazing things to help their communities on Great American Heroes.  Check the schedule here »


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