Martina McBride has partnered with General Mills and their Save Lids to Save Lives campaign to help raise awareness about both breast cancer and the campaign. Save Lids to Save Lives has previously only collected Yoplait lids but this year expanded to include more than 20 General Mills brands including Green Giant, Nature Valley, Honey Nut Cheerios, Fiber One, Progresso, Pillsbury and Betty Crocker.
“As a woman and a mother of three girls, this is an important cause to support,” Martina said. “Sadly, so many of us know someone who has been touched by breast cancer. This truly is a disease that affects us all. Now, with more than 20 brands and hundreds of products, Save Lids to Save Lives is making it even easier to get involved and help support breast cancer programs right in your community. Every lid really can help make a difference!”
“We’re proud to have expanded our support to include numerous brands in addition to our long-standing Yoplait program so you can help make a difference in your community’s fight against this disease,” Cheryl Welch, Director, Save Lids to Save Lives, at General Mills, said. “The numbers are sobering; one in eight women in the United States will develop breast cancer in her lifetime. And because the disease touches so many lives, it’s critical that our work directly serves those impacted by the disease.”
Throughout October, more than 20 General Mills’ brands will carry pink lids on participating products. The lids can be collected and mailed together by June 30, 3013. Codes found on the inside of select Yoplait lids can be redeemed online. For each pink lid received, General Mills will donate 10 cents to Susan G. Komen for the Cure, up to $2,500,000. When a zip code is provided with lid redemption, General Mills will direct those funds to the local Susan G. Komen for the Cure Affiliate.
For a complete list of participating brands, and to find out how you can join General Mills and make a difference in the fight against breast cancer, visit savelidstosavelives.com.