News And Notes
Nov 5

Ronnie Dunn Gets Vocal on the Music Business & the Digital Age

Ronnie Dunn

Ronnie Dunn photo courtesy of Sony Music Nashville.

A CNET article titled ‘What Happens When the CD Factory Closes?’ got Ronnie Dunn fired up. He took to Facebook to post his thoughts on the digital age of music. He called out his age group as a demographic that complains about the demise of ‘real’ country music and urged them to get on board with the digital revolution.

“It’s not that you have AGED OUT,” Ronnie wrote. “Statistics show that you do not download. Record labels live by research and statistics. Guess who hasn’t shown up IN MASS as a buying group on the download/digital front…….YOU.”

Ronnie enjoyed monumental success as one-half of Brooks & Dunn. As a solo artist he’s had a Top 10 with “Bleed Red,” but his last single peaked just outside the Top 30. He acknowledged that the music business has turned its attention to a new generation of artists and expressed his thoughts on why.

“The music business has, most definitely placed its focus and energy on developing a MUCH YOUNGER than normal demographic because the market has become digital,” he said. “Baby boomers and beyond do not download music like Generation X.”

Ronnie wrapped up his message by encouraging his fans to pick up an iPhone or iPod and learn technology, sharing that he’s found more music online than he’s ever been able to find in a record store. His theory is that once the Baby Boomer generation starts downloading songs and using technology, ‘real’ country music will gain popularity.

“If you’re REALLY a music fan and REALLY mean it when you tell me that YOU MISS REAL COUNTRY MUSIC….you want to hear YOUR kind of country music…. simply go to iTunes/Amazon, etc. and download it to your computer for $.99 and transfer it to your phone, iPod or other listening devices,” he wrote. “It’s not hard.”

What do you think? Do you agree with Ronnie’s perspective or do you have a different opinion on the changing landscape of the music business? Leave us a comment and let us know!

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Posted at 2:38 pm, November 5, 2012 | Permalink

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