For the second year, the Jack Daniel Distillery will donate more than $100,000 to help service members and their families travel from bases to homes across the U.S. through ‘Operation Ride Home’ during the holiday season. Craig Morgan, a 10-year Army veteran, will serve as the campaign’s national spokesman.
“Having been there, I know that empty feeling in your gut when you want to travel from your base home for the holidays but just don’t have the money to do it,” Craig said. “There are so many of these heroes who have served multiple deployments overseas and haven’t seen their families for years. Our nation’s military does a wonderful job getting them back to their bases, but it’s just not home.”
“There is nothing like being home for the holidays, and we hope that Operation Ride Home this year will generate an outpouring of support to help those junior enlisted soldiers and their families make it to see their loved ones,” Jennifer Powell, Senior Brand Manager for Jack Daniel’s said. “We saw the success of the campaign last year and particularly how it provided a mechanism for folks to give just a bit, that when added up with other contributions, made a tremendous difference in these families’ lives. We want to do even more this year.”
The distillery is asking those interested in helping to visit www.jdoperationridehome.com and contribute what they can. Through travel vouchers for plane tickets and pre-paid debit cards for gas, lodging and food, the distillery hopes to surpass the success of last year’s effort that helped send 721 Fort Campbell soldiers and their families home last year. In addition to Jack Daniel’s contribution, more than $24,000 was collected from the general public through the donation site.
Jack Daniel’s has also announced its partnership with the Armed Services YMCA of the USA. The Armed Services YMCA will partner with military commands and committed volunteers to identify those service members and families in most need of financial assistance and to assist them with travel.
Through Operation Ride Home, identified junior enlisted single service members, military families, and families of deployed who may not have the funds or opportunity to travel home, will be eligible to receive vouchers and financial assistance for travel.