In the aftermath of Hurricane Sandy, Black River Entertainment — the record label home of Kellie Pickler, Craig Morgan, Sarah Darling, Due West and more — is offering a free download of the Due West song “What Would You Take” while encouraging donations to the American Red Cross and the Salvation Army to help victims of the devastating storm. “The decision to do nothing to help was just not an option,” Black River Entertainment CEO Gordon Kerr said. “We had to do something!”
The ‘“What Would You Take?’ Download & Donate” campaign allows donors to download “What Would You Take” at no cost. It then directs people to the American Red Cross and Salvation Army’s website to make a donation in the amount of their choice.
“What Would you Take” was written by Doug Johnson and Steve Diamond over two years ago following the earthquake and tsunami that hit Haiti in January 2010. The song is about feelings of loss but also of hope. The idea came to Steve as he walked through Nashville’s Percy Warner Park wondering what he would take with him if he only had minutes before Mother Nature struck.
“I started thinking, ‘what is most valuable, what would you take?’” he said. “Then I started making a list of things and I wasn’t satisfied with where the list was going.” He then brought Doug in on the song who added elements of love and family.
“The thought kind of knocked me out,” Doug said. “What is absolutely the most important? It’s the people we love. After that, the song basically wrote itself.”
Following Hurricane Sandy, the hope is to motivate those who can help and heal those who have lost so much. Visit www.whatwouldyoutake.com to make a donation and download the song for free.