Kenny Chesney released his latest single, “Pirate Flag,” on January 31 and within hours, the song was in the Top 40 at country radio and steadily climbing. The tune in for the song’s premiere on Kenny’s No Shoes Radio station was so intense that the station’s bandwidth reached its limit and slowed to less than optimal speed. But Kenny and crew anticipated the expanded audience.
“We learned from the Tour Announcement on NSR in November,” Kenny said. “We’d broadened the capacity to handle the load, so there was no crashing, and everybody who showed up got their sneak peek of ‘Pirate Flag,’ right before country radio blew it up like only they can!”
While No Shoes Radio did slow down, it didn’t crash, allowing fans from as far away as Europe to hear “Pirate Flag.” Unknown to the fans, Kenny and his team were watching it all go down at ground control. They were blown away by the sheer volume of reactions pouring in.
“Seeing the fans taking screen shots of the song on our playlists and posting them on Facebook and Twitter,” Kenny said.” All the crazy things they were setting up to get ready… It was awesome! They didn’t know we were watching, but they sure were in the spirit of the song and the spirit of the No Shoes Nation, a place that has no boundaries and exists solely in your state of mind and a community of like-minded people.
“You never know, even when you think you got something,” he continued. “But, man, when we saw that screen shot from Luxembourg come up, we were all High-Fiving each other, cause that’s the point: bringing people together wherever they may be.”
Kenny also managed to sell several hundred actual Pirate Flags in the process. It’s a good omen as he prepares to launch his No Shoes Nation Tour March 16 at Raymond James Stadium, home of the Tampa Bay Buccaneers.
“You can’t be a country without a flag,” Kenny said. “I’m not saying flying the Jolly Roger is for everybody, but I think for my people, it’s the perfect banner to rally under!”
“Pirate Flag” is the first single from Kenny’s new album, Life On A Rock, due out April 30.