Luke Bryan is trading in his signature stage look of jeans and a t-shirt for camouflage in his new “My Nature” commercial for Cabela’s, The World’s Foremost Outfitter of hunting, fishing and outdoor gear. In the clip, Luke is preparing to go out on a hunt, shooting arrows and climbing into his tree stand.
“It’s in my rehearsals,” he said. “It’s in my dressing room. It’s in my favorite stage. It’s in my nature.” The commercial is part of a multi-year partnership that will include cross-promotions and collaborations across both Luke and Cabela’s year-round activities.
Watch Luke’s “My Nature” commercial: