News And Notes
Mar 5

Sarah Darling’s Partnership with MoonPie Expands to Walmart

Sarah Darling

Sarah Darling photo courtesy of Black River Entertainment.

Sarah Darling’s partnership with MoonPie has expanded to include include 2,500 Walmart supercenters coast to coast and is also available chain-wide in Save-A-Lot stores. The new Banana Single Decker 6-ct box features Sarah and introduces consumers to an instant win game, which offers daily and monthly winners in addition to a Grand Prize.

“Our consumer has really responded to our first sweepstakes promotion with Sarah, as have our retailers,” Tory Johnston, VP of Marketing at Chattanooga Bakery, said. “Adding the new instant win game to the Single Decker 6 ct. items further capitalizes on Sarah’s momentum and creates daily chances for our shared fans to win.”

In addition to Walmart and Save-A-Lot, both the chocolate and banana MoonPies featuring Sarah are available at all four MoonPie General Stores, and nationally at grocery outlets. For additional information on the sweepstakes please visit

In other Sarah news, she made her late night television debut by performing her single “Home To Me” on CONAN Tuesday night. Sarah has also been featured twice on ABC’s The Bachelor this season. Watch her “Home To Me” video here.


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Posted at 1:51 pm, March 5, 2013 | Permalink

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