News And Notes
Mar 25

Kenny Chesney to Launch Blue Chair Bay Rum in May

Kenny Chesney

Kenny Chesney photo courtesy of Sony Music Nashville.

Kenny Chesney is known for his love of rum, referenced in many of his songs. When he decided it was time to find the rum he’d always wanted to drink, he teamed up with a handful of professionals and started thinking, researching and trying to create his own unique blend. The process took him to Barbados, where Blue Chair Bay Rum was born.

“Everybody’s always expected this from me,” Kenny said. “There have been people who’ve approached us, stories that have gone around over the years. But rum is what I drink, and I always told myself: if I was going to do this, I wanted to create something I could be really proud of! Not just take a check and a piece of a company, but make the rum I truly wanted to drink.”

While in Barbados, he worked with master blender Mike Booth at one of the Caribbean’s oldest rum distilleries, tasting and tweaking to get the finished product just right. The results were not only a coconut-flavored rum, but a coconut spiced and a premium white rum that has already received a score of 90 from The Ultimate Spirits Challenge, an unheard of achievement for rum not yet launched.

“Anyone who knows me knows I’ve drunk a lot of rum in a lot of places,” Kenny said. “And the more you drink, the more you know what you wish you could have. I finally decided there was no reason not to. I’d met some incredible business people who think outside the box like I always have; they also believe in realizing impossible dreams. Once we started tasting, all I had to do was decide what that flavor that truly felt like the end of the day in the islands was.”

Blue Chair Bay Rum won’t be available until May but a few select people in the beverage industry, as well as a few key people along the way, will be among the first to sample the product, which has been one of Kenny’s main priorities over the last year.

“You know me, when I get my heart set on doing something, I will give it my complete attention,” he said. “I didn’t know I was building a company or making a rum until I was waist deep, but I’m glad we did. I think anyone who enjoys rum is gonna love this.”

Before Blue Chair Bay Rum hits stores, Kenny will release his latest album, Life On A Rock, on April 30. The album features his current hit, “Pirate Flag.”

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Posted at 2:14 pm, March 25, 2013 | Permalink

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