Scotty McCreery has teamed up with DoSomething.org and Walmart for the first-ever “Peanut Butter & Jam Slam” to collect one of the top requested food items at food banks, peanut butter. Scotty appears in a national Public Service Announcement encouraging teens to get started on their peanut butter and jam drives. He also shares his recipe for the “Scotty McCreery PB&J” – peanut butter, jam and the secret ingredient, cereal.
“Millions of kids experience hunger every day – but it just doesn’t have to be this way,“ Scotty said. “That’s why I am lending my voice to help motivate teens to collect jars of peanut butter and jelly to help fight hunger.”
The campaign, which launched on April 2 on “National Peanut Butter and Jelly Day” has the goal of collecting as much food as possible by the campaign deadline of May 14, 2013.
“Have you ever skipped a meal and went to bed hungry?” asked Saige Martina, Campaigns Associate for Poverty and Homelessness, at DoSomething.org. “Well, 17 million children in America don’t have a choice and experience hunger every day. Our mission is simple: teens will have six weeks to collect these two ingredients that will help feed families living in households that are food insecure.”
“We are proud to sponsor this campaign that will aid hunger relief efforts in America,” Scott Pope, senior manager, national media relations for corporate giving, Walmart, said. “Many children rely on school meals throughout the year, and a void is created during the spring and summer months when school is out. The Peanut Butter and Jam Slam will help provide access to food during this critical time period.”
To participate, teens sign up at DoSomething.org/PBJ to run a peanut butter and jelly drive and donate to their local food bank or collect and donate jars on their own. Once they’ve collected food, they are encouraged to send in photo proof of their collection showing how many jars of peanut butter and jam/jelly they collected and also, are they ‘team crunchy’ or ‘team smooth.’ For more information, visit DoSomething.org/PBJ.