Pistol Annies are inviting fans to join them on the adventure of a lifetime. The trio has introduced ‘The Great Annies Adventure,’ a first-of-its-kind interactive experience that allows the entire Pistol Annies community to be involved in the excitement leading up to the release of their new album, Annie Up, on May 7.
The adventure began on Wednesday when the Pistol Annies realized their gear, merchandise and new music was stolen by Cassius Banks, the mysterious CEO of Vanilla Records, and his band The One Tones. He’s hoping to strip the Annies of their talent through sabotage and the Annies need the help of their online community, The Henhouse, to foil his plans.
Over the next four weeks, new chapters will be revealed to fans through an interactive online graphic novel, Pistol Annies and the Case of the Stolen Gear, hosted on www.PistolAnnies.com. Each week, fans must work together to discover and use the clues hidden in the story line and disclosed in real-time through social media outlets to uncover the secret locations and literally retrieve the stolen gear.
Every time an actual item of the Annies is recovered by a fan, new merchandise opportunities and content are discovered and unlocked for the entire online community. Items include vinyl records, custom guitars, designer clothes from their photo shoot, personal notebooks, exclusive video content and much more.
Each member of the Henhouse who physically finds a missing item will receive the actual autographed one-of-a-kind item they found, with a flyaway opportunity to literally join the adventure and help celebrate the release of Annie Up at a once-in-a-lifetime Pistol Annies show in a secret location.