The Ram Truck brand wrapped up its Road to the Ram Jam all-star country music series, raising $181,731 for charities with the auction of each participating artist’s Ram 1500 Laramie Longhorn truck. The series ended with Easton Corbin’s truck raising $37,101 for the Freedom Alliance Scholarship Fund, which honors Americans in our Armed Forces who have sacrificed life or limb defending our country through college scholarships for their children.
As a part of the Road to the Ram Jam series, five artists, Kellie Pickler, Brantley Gilbert, Billy Currington, Zac Brown Band and Easton Corbin, received a one-year lease on a 2012 Ram 1500 Laramie Longhorn truck. The trucks were auctioned off beginning in late January, with all proceeds benefiting a charity of each artist’s choice.
In addition to Easton’s truck, Kellie’s truck raised $36,200 for the USO Warrior and Family Care program, Brantley’s truck raised $34,552 for Iraq and Afghanistan Veterans of America (IAVA), Billy’s truck raised $34,578 for Team Rubicon and Zac Brown Band raised $39,300 for Camp Southern Ground.
“Road to the Ram Jam brought country music fans closer to some of their favorite artists while also raising significant dollars for five very special charities,” said Marissa Hunter, Head of Advertising – Ram Truck Brand, Chrysler Group LLC. “The Ram Truck brand is honored to have partnered with these five talented performers and to have created an innovative platform that helped promote their music and their dedication to the charities they chose for their Ram 1500 Laramie Longhorn truck auctions.”
The Road to the Ram Jam series was the ultimate fan experience, providing exclusive video content, the opportunity to win prizes, free music downloads, as well as a chance to enter to win trips to the exclusive Ram Jam concert held in Nashville in December 2012 and featuring the five RAM artists.