Kenny Chesney wasn’t sure what to expect the first time he went to the Virgin Islands for a video shoot, but he ended up finding a home away from home. He’s made a number of close friends in the islands over the years while enjoying the beauty of the ocean, the shore and the national parks, some of the inspiration for songs found on his new album, Life On A Rock, out April 30.
With the release of his new album, Kenny wanted to do something to honor what the islands have meant to him. To show his appreciation for the place, he will donate a portion of his proceeds from the sales of Life On A Rock to the Friends of the US Virgin Islands National Park to ensure the legacy of nature for generations to come.
“As the world becomes more developed, protecting these wild places is going to become harder – and the cost of maintaining them needs to be covered,” Kenny said. “It’s easy to forget, or not understand when it’s a line item on a piece of paper, just one more expense. But if you’ve ever seen the trees, the oceans from a ridge, the way it all tangles together, you realize how important [it is] making sure lands like this exist for the people who come after us.
“For me, Life On A Rock comes from this place, so I want to give something back, so it’s there for others,” he continued. “Let them find the peace and the awe that I did for so many years. And I like that the music can be connected with protecting something so important.”
GAC is the official media sponsor of Kenny’s No Shoes Nation Tour. Check out photos, videos and more from the tour in our No Shoes Nation Tour section!
The Friends of the US Virgin Island was founded 25 years ago with the purpose of protecting and preserving the natural habitat in the US Virgin Islands. The organization has been responsible for creating and maintaining accessible trails, beach restoration, coral reef research, various educational projects, ship mooring, archeological preservation and underwater explorations.
“Our national parks are one of those things you might not think about,” Kenny said. “But once they’re gone, you can’t get them back, so protecting and maintaining them is so important. I know: I’ve spent hours in these parks, on these trails and beaches. Over the years, they’ve been a big part of my time away from the road, and I think they’re a great sanctuary for all of us. To me, to connect these songs with something so special is both an honor and a chance to call awareness to the Friends of the Park.”