Willie Nelson is celebrating his 80th birthday by announcing a partnership with Hard Rock International to launch the limited-edition Willie Nelson Artist Spotlight merchandise program, benefiting the Sustainable Biodiesel Alliance and Animal Welfare Institute. The line includes a men’s t-shirt, a limited edition collector pin as well as an online exclusive pin and a bandana that will be available online and in-store at participating locations on June 6.
“Willie Nelson is an American treasure and one of the most prolific, inspiring and enduring musicians of our time,” Annie Balliro, Senior Director of Brand Philanthropy, Hard Rock International, said. “Willie’s love of all people, his tireless philanthropic work for a better planet, a kinder world for all creatures and beings, aligns perfectly with our own motto, Love All – Serve All. We could not be more proud to partner with Willie for these important causes on this significant and happy day, his 80th Birthday.”
Hard Rock’s Willie Nelson Artist Spotlight t-shirt, pin and bandanna will be available online at www.hardrock.com and at Hard Rock locations in New York, New Orleans, Maui, San Antonio, Nashville and Houston. The partnership with Hard Rock is just one of the events going on to celebrate Willie turning 80 on April 29. Legacy Recordings released Let’s Face The Music and Dance, a collection of new studio performances, on April 16. He also paid a visit to Conan O’Brien’s CONAN to audition for The Hobbit 2! Watch Willie’s hilarious audition reel below.