More than 80,000 fans descended upon Nashville last week, setting a new attendance record for the CMA Music Festival. The nearly 13 percent increase over the 71,000 fans in attendance in 2012 was attributed largely to expanding the event into the new Music City Center, which nearly tripled the size of the former space in the Nashville Convention Center.
“This event has a global reputation as the destination for any Country Music fan,” Steve Moore, CMA Chief Executive Officer,” said. “The support we receive from our industry and the dedication of our fans is unduplicated. Each year we strive to improve and enhance the event for our attendees and the artists – and this is undeniably our best CMA Music Festival ever!”
In all, more than 450 artists and celebrities participated in more than 200 hours of concerts on a record 11 different stages. Week-long mild temperatures also contributed to increased attendance in the numerous free areas including The Buckle, Fan Alley, public events, and concert venues. A record-setting 44,000 fans attended the first day of shows at the Chevy Riverfront Stage. Nearly 40 different brands participated in CMA Music Festival, generating a combined activation and consumer engagement of more than 1.8 million.
“In 2013, we built on the strength of our established Festival partnership development program by working with partners who were excited about engaging our attendees in new and entertaining ways,” Sheri Warnke, CMA Senior Vice President of Marketing and Communications, said. “The growing popularity of our Festival is due in no small part to the commitment of our corporate partners in creating and delivering a great fan experience.”
“The 2013 CMA Music Fest was the best ever, providing the ideal platform for HGTV to connect with passionate country music fans,” Denise Conroy, Senior Vice President of Marketing and Creative, HGTV & DIY Network, said. “From the top-notch concert lineups to the overall rich experiential environment, CMA Music Fest was the perfect setting for the HGTV Lodge.”
Artists and celebrities participating in CMA Music Festival donate their time and are not compensated for the hours they spend signing autographs and performing. In appreciation, The CMA Foundation donates proceeds from the event to music education on the artists’ behalf through CMA’s Keep the Music Playing program. Since 2006, CMA has donated more than $7.6 million to the cause.
Tickets for the 2014 CMA Music Festival, set for June 5-8, are on sale now and selling 52 percent ahead of this time last year. “The pace of the advance ticket sales speaks to the strength of the event, the popularity of our music, and the experience that our fans had at this year’s CMA Music Fest,” Steve Moore said.
Fans can order tickets by calling the CMA Box Office at 1-800-CMA-FEST (262-3378) or Ticketmaster at 1-800-745-3000. To purchase tickets online, visit Ticketmaster.com.