News And Notes
Jul 24

Keith Urban Teams with Hallmark for Line of Sound Cards

Keith Urban

Keith Urban photo courtesy of Capitol Nashville.

Keith Urban has partnered with Hallmark Gold Crown stores for a new line of sound cards. The 12-card collection celebrates everything from birthdays to friendship as well as lends support, love, encouragement and more. Each card features a 15-second clip from some of Keith’s hit songs like “Long, Hot Summer” and “Sweet Thing.”

“For me, a card, like music, has the ability to make an emotional connection” Keith said. “I love knowing that these cards, and my music, will mark such meaningful moments in so many people’s lives!” 

“Keith’s songs are often about enjoying the here and now,” Angela Ensminger, editorial director at Hallmark, said. “We loved using those messages of taking time to stop, reflect and feel good about how far you’ve come. Using his lyrics as inspiration, we aimed to write cards that would solicit the same emotions as their soundtracks.”

Hallmark writers drew from Keith’s musical catalog to incorporate a range of styles and sounds into cards featuring warm colors on textured backgrounds with simple images. The cards are available at select Hallmark stores.


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Posted at 3:29 pm, July 24, 2013 | Permalink

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