Justin Moore’s new album, Off The Beaten Path, is in stores now. While he has enjoyed a lot of success with the musical formula he followed on his first two albums, he decided to shake things up for his latest project. His plan was to give his fans what they expect from him while also attracting new fans. To do that, he stepped out of his comfort zone.
“The trick was again trying to do that and be what it is that’s gotten me to this point,” he said. “This is definitely the most diverse album I’ve done. The nucleus of this album is still what people are accustomed to hearing from me but maybe a little fresher sounding. There are some songs on there that earlier in my career I wouldn’t have cut.”
The first 100,000 fans to purchase Off The Beaten Path have the chance of finding a Camo Ticket inside the CD. The fan who finds the ticket will be flown to one of Justin’s shows along with three friends for a meet and greet and opportunity to hang out with Justin backstage.
“It’s kind of like the Golden ticket thing,” Justin said. “We’ve always tried to include the fans and do different stuff, and I thought this was a great idea. I think one album’s gonna have a camouflage ticket in it and we’ll fly a number of people to the show for whoever wins plus their guests and they get to do the backstage stuff and hopefully that’ll be something cool for somebody to experience.”
Besides the standard 11-song edition of Off The Beaten Path, a 16-track Deluxe Edition is available at Wal-Mart while a standard version of the album with an exclusive album cover is available at Cabela’s. The project features Justin’s latest hit, “Point At You.”