Justin Moore’s latest album, Off The Beaten Path, debuted atop Billboard’s Top Country Albums chart and came in at No. 3 on the all-genre Billboard 200 chart. While Justin has seen a lot of success making music, including his big debut week, he tells Billboard he hasn’t had much luck with performing on national television.
“They tell me I’m too country to do TV,” he said. “I’ve never been on an awards show and I’ve never been on national TV. Country radio is what got me this far in my career, and we have an incredibly loyal fan base.”
“Core country artists are a tough booking for morning and late-night television shows, and we knew that going in,” Big Machine Label Group president/CEO Scott Borchetta said. “But our plan ended up winning in the end. Justin’s sales are comparative to Keith Urban‘s from the week before, and even higher than some other superstar artists who recently released albums, despite all of the TV appearances those artists made.”
Part of Justin’s great first week of sales of Off The Beaten Path can be attributed to the pre-order campaign that started four weeks before the album’s release as well as special show at the University of Arkansas in Justin’s home state. He also brought radio contest winners and industry members to Gaston’s White River Resort in Lakeview, Arkansas for a special outing.
“We hung out and fished,” Justin said. I even cooked for people because I love to cook. It was a lot of fun. We tried to do something different that portrayed the album.”