Keith Urban introduced his new URBAN™ Guitar Collection on HSN, HSN.com and HSN Mobile on November 3 and promptly sold more than 20,000 of his guitars, resulting in the cancellation of his last three shows on HSN. Keith’s first appearance on the network marks the largest guitar debut ever for the retailer.
“With the sellout world premiere of the URBAN™ Guitar Collection, HSN has once again demonstrated its unique ability to showcase a brand across all platforms like no other retailer in the world,” Joy Mangano, President of Ingenious Designs, an affiliate of HSN, said. “This unprecedented launch marks the beginning of an exciting and dynamic partnership and I congratulate Keith on his tremendous debut. I look forward to our continued success as we work together to provide access to high-quality guitar packages to aspiring musicians everywhere.”
The URBAN™ Guitar Collection features two versions of the “Phoenix Edition” guitar, an electric and acoustic/electric, and was available in Brazilian Burst, Emerald Brazilian Burst, Rich Black and Vintage Natural Ivory. The guitar is part of a 21-piece set that includes a custom amplifier, coated guitar strings, embroidered guitar strap, guitar picks, instructional DVDs featuring one-on-one lessons from Keith and more.
Keith is currently headlining his Light The Fuse Tour. At each stop on the tour, Keith uses his signature Phoenix guitar, the same one that sold out on HSN. During the show, he signs the guitar and gives it away to one lucky fan in the audience.