Danielle Bradbery has been named the new face of SKECHERS. She will appear in the company’s global marketing and social media campaigns through 2014. Her first appearance for the brand will be in their Spring 2014 television and print ad campaign of charitable footwear line BOBS from SKECHERS.
“This has been an incredible year – I never thought I would have a record deal so quickly and appear in campaigns for SKECHERS,” Danielle said. “BOBS shoes have helped so many children in need with their donation program and I love the fact that it really is a simple way for anyone to give back. There is so much need out there and it’s wonderful to be part of such a positive movement that impacts people’s lives.”
“Danielle is a breakout star, and we’re thrilled to have SKECHERS at the starting gate of her incredible career,” Michael Greenberg, president of SKECHERS. said. “With a Top 20 hit under her belt, she’s clearly talented and definitely one to watch. We see the same massive potential in Danielle as we did in Carrie Underwood when we signed her several years ago, and we are excited to be a part of Danielle’s career from the start.”
When people purchase a pair of BOBS, SKECHERS gives new shoes to children in need. The company has already donated more than six million pairs to communities across the United States and worldwide.