Frankie Ballard will release his new album, Sunshine & Whiskey, on February 11. The project’s lead single, “Helluva Life,” is in the Top 20 and climbing at country radio. The song marks his fastest rising single to date.
“Making this album was freeing,” Frankie said. “If I didn’t like something, we’d change it, and if we liked something, we’d chase it and try to get it perfect. It was an unbelievably cool experience and I’m excited to share the new music with fans.”
Frankie released the “Helluva Life” music video on Monday. The feel-good clip features Frankie riding through the Tennessee countryside on his motorcycle, taking time to appreciate the simple pleasures in everyday life.
Watch the “Helluva Life” music video below: