When Kenny Chesney finished writing “Spread the Love,” a song the Wailers had started several years earlier, he never thought it would end up as a cornerstone of his Spread The Love fund to aid the amputee victims of the Boston Marathon. He definitely never thought The Foundation for a Better Life, an organization devoted to positive messages, would build their 2014 PSA campaign around it.
“When I wrote the song, I just wanted to capture the truth that I find in the Wailers’ music,” Kenny said. “It’s very simple things: love people, share and embrace each other. The Wailers were a very powerful force of how people look at the world and each other, how we should treat each other. I wanted to carry that forward.”
Radio and television networks started airing the PSAs on December 18, showing real life images and reminding people of the things that matter. This is the second time one of Kenny’s songs has been used by the Foundation. They previous incorporated “The Good Stuff” into their campaigns.
The Foundation for a Better Life aims to inspire others to live a more value-grounded life. Known for their “Pass It On” billboard campaigns, they have celebrated the achievements of Nelson Mandela, Ghandi, Muhammad Ali, Winston Churchill, Mother Theresa, Albert Einstein, Mozart, Jane Goodall, the Wright Brothers, Oprah Winfrey, Wayne Gretzky, Whoopi Goldberg, Kermit the Frog and the Mona Lisa.
“It’s easy to lose focus on what matters,” Kenny said. “When I see one of their billboards, or a PSA comes up when I’m watching TV, its a little inspiration pause. Pass It On is everything ‘Spread the Love’ is about – and I can’t believe they came back to us for a second time, given all the amazing artists they work with.”