Kenny Chesney has joined the Building Conservation Trust, the national marine habitat program of the Coastal Conservation Association, as an honorary board member. Founded in 2010, the Trust supports projects that “revitalize critical habitat and establish a vibrant foundation for the marine ecosystem.”
“We have come to a place where everyone needs to get involved if the oceans, the beaches, the sea life is important to us as human beings,” Kenny said. “No one person can save the world – or the water. But in creating alliances, bringing people who care together and creating projects that can have an impact we start to slowly protect and build up this important natural resource.”
“Very few people have captured the essence of what draws us to the oceans as well as Kenny Chesney has over his incredible career,” Patrick Murray, president of the Coastal Conservation Association, said. “The most passionate stewards of our marine environment are the ones drawn to the water for sport, relaxation and reflection. Through his music and life, Kenny has inspired an entire generation to engage in ocean conservation and stewardship, and we are very proud to have him on the board of the Trust.”
Since its founding, the Trust has applied millions of dollars to marine habitat projects in cooperation with various partners in both the private and public sectors. Last year, Kenny and the Trust teamed for an “urban reef” project to place two artificial reefs in the St John’s River in downtown Jacksonville in an effort to enhance recreational angling as well as raise awareness of the importance of marine habitat.
“When you can have a hand in stewarding the health of the ocean you’re insuring the survival of something very necessary for all of us, whether you’re a beach person or someone that won’t go near the water,” Kenny said. “The ecological balance is very delicate, especially in Florida, so I am honored to help them achieve this goal.”