News And Notes
Feb 19

Dierks Bentley Announces Partnership with Mountain Dew

Dierks Bentley Announces Partnership with Mountain Dew

Dierks Bentley photo by Nino Munoz, courtesy of The Green Room.

Dierks Bentley has teamed up with Mountain Dew® in a partnership that names the brand as the sponsor of his upcoming Riser Tour. The tour, which kicks off May 9 in Charlotte, North Carolina, will also feature Chris Young, Jon Pardi and Chase Rice as special guests.

“I’m fired up about the tour this summer and happy to have Mountain Dew and the DEW Nation joining us out on the road,” Dierks said. “Dew is a brand that encourages individuality and doing things your own way, and that’s something I can definitely identify with and get behind.”

“Fans know that they are getting something real when they listen to Dierks Bentley – he expresses who he is through his music and that’s a trait that vibes really well with the Mountain Dew brand,” said Greg Lyons, Vice President of Marketing, Mountain Dew. “We’re so excited to welcome him into the DEW family, and know that DEW Nation will be a big supporter of his.”

Dierks’ fans are invited to join in the conversation about Dierks and Dew by tweeting @mtn_dew and using the hashtag #DierksJoinsDew. Dierks will release his new album, Riser, on February 25 featuring his latest hit, “I Hold On.”


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Posted at 7:47 pm, February 19, 2014 | Permalink

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