The mystery thickens with Eric Church’s latest video, “A Man Who Was Gonna Die Young.” The video is part of an ongoing storyline surrounding the people of San Destino in support of his new album, The Outsiders. As with his previous two videos, more questions are raised in “A Man Who Was Gonna Die Young” as two new characters – a young boy and girl – are introduced.
Eric’s previous video, “San Destino Rising: Movimiento De Una,” doesn’t correlate to any of the songs found on The Outsiders, but does expand on the storyline from Eric’s “Give Me Back My Hometown” video.
Watch “A Man Who Was Gonna Die Young” below:
Eric promises the story will come together – eventually. For now, we’re left to speculate what went wrong in San Destino.