The Country Music Association has announced plans to rebrand and expand the annual Global Artist Party held during CMA Music Festival in June. The announcement was made by CMA CEO Sarah Trahern during the Second Annual International Marketing Summit at The O2 in London. “The Summit was the perfect platform and this was the ideal audience to announce the strategic growth of the international showcase from a club gathering to a main-stage event,” she said.
Presented under the “CMA World” global brand, the CMA World GlobaLive concert will take place Monday, June 2 at 6 p.m. on a free, outdoor stage on Broadway in downtown Nashville. The concert will be open to the public and feature performances by country artists from Australia, Canada, New Zealand, Sweden, and the U.K. The concert began in 2004 as the Global Artist Party.
“Moving this incredibly popular event from a club setting to a large stage with international food and beverage vendors will enhance the experience for our visiting artists, and create a bigger platform to reach an even broader audience of fans and press from around the world,” Sarah Trahern said. “Country Music is not limited by its American roots. Closer than a click, through technology we are reaching a broader audience and developing new fans around the world.”
The CMA’s mission is to advance country music worldwide. The International Marketing Summit was the culmination of a four-day Country Music takeover of Dublin and London with the CMA Songwriters Series, the Country to Country Festival at The O2 in Dublin and London, a ground-floor research initiative, educational panels for aspiring songwriters and a BBC taping with “Brad Paisley & Friends” at the iconic BBC Radio Theatre.
The 2014 CMA Music Festival will take place June 5–8, in Nashville. While tickets to the Nightly Concerts at LP Field are sold out, there are numerous other entertainment and music stages, special events, and activities throughout downtown Nashville, many of which are free and open to the public, to enjoy during CMA Music Festival.
CMA Music Festival’s newest attraction, AT&T U-verse Fan Fair X at the Music City Center, features artist performances, celebrity Q&A sessions, and more. Tickets are available through Ticketmaster at Ticketmaster.com or the CMA Music Festival Box Office by calling 1-800-CMA-FEST (262-3378). For more information, visit CMAfest.com.