Dierks Bentley has launched a unique interactive program to allow fans the opportunity to “Rise Up Line Up” for upcoming dates on his RISER Tour. The program will roll out in each tour market over the coming weeks on Dierks.com and Facebook.com/dierksbentley and gives fans the chance to earn points and move to the front of the virtual line to wine upgraded tickets.
“When I was in my 20′s, I could only afford a lawn ticket to the big shows because I had to save my money for beer once I got in the gate,” Dierks said. “This is a cool way to give the fans an opportunity to get up closer to the stage and maybe even get them involved in the show. I just can’t wait to get out there and get it going!”
Dierks’ RISER Tour is shaping up to be one fans don’t want to miss. He is pulling out all the stops, so much so that he has had to persuade members of his team to let him go big.
“I’ve had a talk with my business manager about our production, him just saying ‘I just want you to know what to expect at the end of the year, because you’re kinda overdoing it here,’” Dierks said. “I kinda told everyone that this is our first chance at headlining. After all those years of doing this, this is our first amphitheater headlining tour. I’ve spent years walking through amphitheaters and seeing everyone’s picture that’s headlined.
“Headlining amphitheater, catering usually, on the walls in the back, there’s usually a picture of the person that’s headlined,” he continued. “I’ve been support. I’ve been co-headlines, and I’ve always, I’m like, ‘I just want the picture on the wall, you know?’ by the toilet. I don’t care. I want to be represented in that particular amphitheater. And I’ve said I just want to tour like this is the last tour we’re ever gonna do, so I’m gonna throw everything at it.”
Dierks will kick off his RISER Tour in Charlotte on May 9. For tour dates and ticket information, visit www.dierks.com. Dierks’ latest single, “Drunk On A Plane,” is at radio now.