Rascal Flatts’ new album, Rewind, hit store shelves Tuesday. When the group sat down to choose songs for the project, they looked for tracks that moved them, that they believed in and that made them feel something. Without those factors in place, they knew their fans wouldn’t relate to their music.
“We cut songs that touch us because if they don’t touch us first, there’s no way in the world we’re going to be able to sell those songs to somebody else,” Jay DeMarcus said. “Gary is a terrible, terrible faker. If he gets in the booth and he doesn’t whole-heartedly believe in a song, he’s gonna have tough time delivering it, and that’s not to slight him as a singer, but he’s gotta feel it in his soul before he delivers it.”
They also took a different approach with the production of Rewind. “We also made a conscious effort to make it more about the song and more about the harmonies and the presentation than about the production,” Jay said. “So, as opposed to like putting a track together where something’s happening every single second and filling every hole, we really kinda stripped it away and only put the parts in the tracks that mattered most.”
Rascal Flatts celebrated the release of Rewind with a unique launch party in Los Angeles. The band performed an acoustic set while the fans in attendance sipped wines specifically chosen to pair with the songs on the set list. Jay didn’t have a hand in picking the wine selection, but band mate Joe Don Rooney may have.
“I’ve got some ideas,” he said. “I think light wines, like a little Merlot might be good for like ‘Memphis,’ something that’s a little lighter. But then you get something bold that’s got a blend, like a Sauvignon, like maybe a Chardonnay or something like that that’s mixed, I don’t know. Maybe some reds and some whites and just throw ‘em in a box and see who can drink it down first.”
Rewind is available now and features the band’s latest hit, “Rewind.”