JCPenney and Blake Shelton have expanded their partnership in support of our troops and their families through the USO. JCPenney will sponsor Blake’s Ten Times Crazier Tour where they will raise awareness and funds for the USO through a tweet-to-donate social media campaign inviting shoppers and fans to use #JCPandBlake4USO and tag @JCPenney in their social media posts. Blake has been a JCPenney Cares Ambassador since 2012.
“Our troops are out there every single day protecting our country and I’m proud to do my part with JCPenney to support and salute them for everything they do,” Blake said. “I’m just blown away by their spirit, determination and loyalty to our country, and this is just one way to say thank you to them.”
“JCPenney has a longstanding relationship with the USO and we’re thrilled to continue to work with Blake to show our combined passion and dedication to our incredible military men, women and their families,” Debra Berman, senior vice president of marketing for JCPenney, said.
JCPenney will promote the campaign with a PSA video featuring Blake that will air before each concert, and for every post made by fans using the #JCPandBlake4USO hashtag, JCPenney will donate $1 to the USO, up to $200,000.
Additionally, JCPenney will continue its military support by offering an extra 20 percent off to all current and former military personnel and family members this Fourth of July holiday. The coupon can be found at jcpenney.com/military and will be valid for store purchases from July 2-6.