Richard Petty and Trace Adkins are going head to head in a new campaign for BC Powder and Goody's Headache Powder.
Known just as much for their talents as they are for wearing their signature cowboy hats, country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty, have begun a humorous “rivalry” of one-upmanship about who experiences the toughest pain. Continue Reading
Trace Adkins photo courtesy of BC Headache Powder.
Sometimes it’s questionable whether a celebrity actually uses the product he or she is endorsing. That’s definitely not the case with Trace Adkins, who just signed on to become the new face and voice of BC Headache Powder.
“I’m very particular about attaching my name to products or causes, unless it’s something I use or believe in,” says Trace. “My relationship with BC Headache Powder is personal and runs deep. I still remember when my grandfather gave me my first BC. I even remember the product advertising jingle from the ’70s. I am proud to be representing BC, especially on tour in front of thousands of fans.” Continue Reading
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