Great American Country, with its fresh all-American lifestyle positioning, has seen ratings growth of 23 percent among P25-54 viewers versus first quarter last year. Capitalizing on its viewership gains, the network will debut 150 hours of new, original programming in 2014, including the premieres of Highway Cowboys and Junk Gypsies coming in July.
Highway Cowboys, set deep in the wilds of Texas, follows a deadly epidemic sweeping through cattle country. Loose livestock become a lethal threat when they find themselves on the highways and byways of the Lone Star State. It’s life and death, and authorities are turning to the only experts who can handle the job: the Highway Cowboys. The 14 hour-long episodes focus on the brave men tasked with clearing the roads of wild animals. The stakes are high and this job is without question one of America’s dirtiest!
“Highway Cowboys is a lively, exciting series that is beautifully shot and features heroic characters,” said Steven Lerner, senior vice president of programming and development for Great American Country, and its sister networks, HGTV and DIY Network. “It celebrates an American way of life that appeals to our viewers, who are hard workers themselves and have strong American values.” Continue Reading
The Junk Gypsies, Jolie and Amie Sikes, join Dierks on the sofa in the renovated Airsteam. Photo by Sarah Wilson/Getty Images. © 2011, HGTV/Scripps Networks, LLC. All Rights Reserved.
Dierks Bentley likes vintage things. He famously duct tapes his well-worn boots before each show; his tour bus recently tripped one million miles; and he still drives around in the same truck he had when he moved to Nashville. So when he purchased a vintage Airstream trailer, he went straight to some of the best “junkers” in the business, Amie and Jolie Sikes, known as the Junk Gypsies, to renovate the unit with their signature vintage flair.
See photos of Dierks Bentley’s Airstream renovation >>
Since Dierks was on tour, he held a video chat with the Junk Gypsies to give them an idea of what he wanted. Amie and Jolie then headed out in search of the perfect ‘junk’ pieces to make Dierks’ vision come to life. Among their finds was an old church pew they sawed in half to use as seating and vintage music posters used to make a table top.
A stop at Bediko’s in Round Top, Texas — where metal artist and fellow junker Kwaku Bediko lives and works — led them to a motorcycle gas tank, which Kwaku helped them convert into wall sconces to include Dierks’ love of motorcycles. They had him add metal wings to the tank sconces in honor of Dierks’ wife’s favorite song, “Sharp Cutting Wings”, by Lucinda Williams. Continue Reading