Rodney Atkins photo courtesy of Curb Nashville.

Chevy: The Official Ride of Country Music will help kick off the 2010 CMA Music Festival on June 9 with “The Sixth Annual CMA Music Festival Kick-Off Parade” at 11:30 a.m. Central through the streets of downtown Nashville.

Brenda Lee will serve as Grand Marshal and other artists participating in the parade include Lynn Anderson, Katie Armiger, Rodney Atkins, The Band Perry, Bo Bice, Ash Bowers, Carter Twins, Jeff Cook, Diana DeGarmo, Fast Ryde, Colt Ford, Brantley Gilbert, Gloriana, Josh Gracin, The Grascals, The Harters, Buddy Jewell, KingBilly, Jesse Lee, LoCash Cowboys, Lonestar, Jerrod Niemann, James Otto, Danielle Peck, Point of Grace, Marty Raybon, Pam Tillis, Trent Tomlinson, and Chuck Wicks. Members of the National Guard will drive artists along the parade route in Chevy vehicles, including the all new 2011 Silverado HD and the Military Specialty Camaro. Continue Reading

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Promotional collateral for Red Roof Loves Country. Courtesy of Rink Entertainment.

By Bob Doerschuk

© 2009 CMA Close Up® News Service / Country Music Association®, Inc.

Several years ago, seeking a better insight into their customer base, Red Roof Inn assigned its public relations and marketing partner, Florida-based Hill & Knowlton/SAMCOR, to look into the subject.

The results of the investigation were clear. “The Red Roof Inn customer is ‘gray-collar,’ not quite white- or blue-collar,” said Jim Rink, President, Rink Entertainment. “They don’t need to spend a lot of money. They don’t care about frills. And their passion lifestyle experience is dead on target with two areas: NASCAR and Country Music.” Continue Reading

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