Live Nation promoter Brian O’Connell and Luke Bryan at the Bridgestone Arena in Nashville, Tenn. on January 14, 2014.
On January 14 Luke Bryan held a press conference in Nashville at the Bridgestone Arena with Live Nation concert promoter Brian O’Connell to announce the That’s My Kind Of Night 2014 Tour, with supporting acts Lee Brice and Cole Swindell. This will be Luke’s first-ever tour that includes stadium dates, and in some cities he’ll perform for two nights in a row. Get the tour details >>
After the announcement, Luke stayed to answer questions from the press. Here’s part 2 of his Q&A — if you missed part 1 you can read it here.
Q: What is it about the current state of country music that’s allowing more country artists — like Kenny Chesney, Jason Aldean and Taylor Swift –to play stadiums?
A: I think country music continues to grow outside the boundaries it may have had in years past. I’ve watched it for years with CMA Fest, how each year it gets bigger and bigger. And each year the ability to go into stadiums gets bigger and bigger because fans realize this is an amazing experience. I feel like they’re never let down. It’s always more than what they anticipated.
As long as you give fans more than they anticipate and keep it that experience, there’s room for more and more country artists to venture out and do stadiums, and pair up and take big stadium shows on the road. Come in to a city and make your event the biggest thing in the city for that weekend. It’s pretty special. Ultimately, I think the relationship with country music artists and their fans is something that’s real and special. The fans truly know that and it comes from an honest place. All these artists you bring up inspire me to be a better artist for my fans. It will and will always be fan-driven.
Take our Luke Bryan Celebrity Quiz >>
Q: Country artists have kept their ticket prices lower than other genres. Why is it important for you to keep your prices affordable?
A: I think the ticket price in this business is the most important thing. It’s funny, I went about eight months last year not even knowing what my ticket price was. I talked to this guy [points to O’Connell] and said, ‘Hey, let’s price these things so people can bring their family.’ When you look at how hard it is to go to a movie these days and not spend two hundred dollars – well, we want it to where people can come. We feel like if they’ve been gouged on a ticket price off the bat, they’ve started a negative experience before they even get to the venue.
The bottom line is, I want to be accessible to anybody that wants to come see a show. I want them to leave going, ‘I can’t believe I just paid $50 a ticket for what I just saw. It was really amazing.’
Luke Bryan Photo Gallery >>
Q: When these two-night tickets go on sale, will you be perched in front of the computer watching how they sell?
A: As an artist, there are times in my career where I need to ‘numbers crunch’ and all that. I really never do it. I know, after watching this guy [points to O’Connell] and my people around my world – I know they’re doing it for me. I know it’s my job to sleep in, rest well, get ready to put on a great show, write a song, plan albums, and you know, sculpt my buns [Luke smiles]). I’m just playin’! That was a funny joke. My thing is, ‘Don’t get caught up in the numbers and how quick something sold out. Go be the best artist you can and let this guy [points to O'Connell] be the best concert promoter he can.’
Q: Do you think you’ll ever play in Nashville at LP Field?
I think every NFL stadium is fair game. I would never rule out anything. [O’Connell explains that they have to work around NFL season because after a concert, they’ve trashed the field.] It takes a long time to clean up the beer cans!