Jul
28
Red Roof Inn Connects with Country
Promotional collateral for Red Roof Loves Country. Courtesy of Rink Entertainment.
By Bob Doerschuk
© 2009 CMA Close Up® News Service / Country Music Association®, Inc.
Several years ago, seeking a better insight into their customer base, Red Roof Inn assigned its public relations and marketing partner, Florida-based Hill & Knowlton/SAMCOR, to look into the subject.
The results of the investigation were clear. “The Red Roof Inn customer is ‘gray-collar,’ not quite white- or blue-collar,” said Jim Rink, President, Rink Entertainment. “They don’t need to spend a lot of money. They don’t care about frills. And their passion lifestyle experience is dead on target with two areas: NASCAR and Country Music.” Continue Reading
